Brother Takes Pole Position

Japan based Brother has claimed the top honours in the UK market for its line of colour laser printers. The manufacturer is still in the first year in the colour laser market and yet, they have reached the pinnacle.

Analyst GfK has released the numbers of the market captured. Brother has a total share of 67.8% for colour laser printers that can print between 20 and 30ppm.

HP had the market in their grasp last year with 88.4%. This year, the fall is exponential and saw them drop to 16.6%. That’s a terrible performance and no wonder VJ is under fire for the under-performing printing group of HP.

Phil Jones, sales and marketing director at Brother, said - “Brother spent a long time developing its colour laser range to ensure that when we went to market, we would have a product that could out-perform rivals machines and provide genuine value for end users.

“These latest figures show our confidence in the range was justified and our colour lasers are proving to be the perfect solution for smaller, growing businesses.”