Providing a personal touch has been a marketing strategy for over a few decades. Epson’s innovative minds have brain stormed to pull the same old trick on printer consumers. This new approach is a different track altogether when compared to the hard-core sales route.

Epson has unveiled the latest strategy through Epsonality, an interactive website with plenty of media to suit users of all ages. It guides users in finding the right printer for their printing needs. There is often a distance created between the printers and users which could be due to the senseless printer names. The new strategy is designed to bridge the gap and educate the printer user.

There is also an interactive quiz which poses a bunch of objective type questions and depending on the answers, it helps users find the right printer. It follows up with a link to purchase the product.

Change is the only constant in marketing. Change is good but Epson seems to have overdone it here. Printer consumers might not have a whole lot of patience in listening to a bunch of videos and answering questions. More importantly, they are choked for choices. Any consumer for that matter, would like to have choices; Epson, Lexmark, HP, Kodak and so on. A third party website like Printality which can feature several branded printers with a similar theme would fare much better.

Epsonality sucks.