We Sold 60 Million Printers in 2007: HP VP

HP is distinctively ahead of its competitors for quite some time now. Although there has been a surge of a few other brands and new entrants in the field, HP’s profits keeps multiplying and they keep getting a lot of printers off their storage facility.

Economic Times, a popular magazine in India caught up with Vyomesh Joshi, Vice President of HP’s Imaging and Printing Group (IPG) earlier this week. Hearing from company heads has become a rare phenomenon as the bluemoon nowadays. As expected, he was ecstatic about the company’s performance and its prospects in the coming years.

Vyomesh claimed that HP presently has a 46% global share of all the printers sold at around 60 million. Another interesting fact is that an estimated 48 trillion pages were printed last year and only 1.6% of it came out of HP’s printers. Off the total number of pages printed, majority (92%) was printed commercially by printers worldwide. Out of the remaining 8%, 1.6% sounds and looks pretty good. Just imagine the number of trees that disappear off forests as a result of this massive figure.

Regarding the popular Print 2.0 concept: The Print 2.0 strategy focuses on three areas: delivering a next-generation digital printing platform that increases print speeds and lowers the cost of printing for high-volume commercial markets; making it easier to print from the web; and extending our digital content creation and publishing platforms across all customer segments. The goal is to capture a more significant portion of the 50 trillion pages expected to be printed by 2010.

Here are some facts to justify that IPG has done exceedingly well in terms of profits. In 2006, its revenue was £9.5 billion and the previous year, 2007, it shot up to £14.25 billion which should act as a good indicator for the sales recorded.