HP and Tesco Partnership to Expand
One of UK’s largest supermarket chain will soon carry HP Photostations in them. This announcement was made jointly by Tesco and HP at the 2009 PMA Trade Show. The goal as they say, is to provide affordable, convenient photo publishing solutions to customers.
Earlier in 2008, Tesco had launched HP Photostations in select stores on a trial basis. This pilot was hugely successful and hence the decision to expand it to all Tesco Extra stores across the United Kingdom.
The press release states that the solution that will be implemented is HP Photo Center 4.0, which incorporates HP’s Microlab, Minilab and Photosmart Studio systems. It largely offers in-store photo printing and gives customers the freedom of a whole array of customized stationery such as photo books, calendars, greeting cards and posters.
“HP is helping Tesco seize new growth opportunities and tap into the vast publishing marketplace that exists today,” said Rohit de Souza, vice president and general manager, Retail Publishing Solutions business, Imaging and Printing Group, HP.
“HP offers Tesco and its customers an unparalleled choice of printable assets. Not only can customers quickly and easily create customized photo projects, but small and micro businesses can create dynamic, professional-quality, low-cost collateral at retail.”
Both partners predict that the age of publishing through retail chains will flourish over the coming years, and this venture would help them to capture the space efficiently. In all reality, customers would like to see choices that they can browse at their own behest, and the best solution for it would definitely be retail publishing. Currently, most retail chains offer regular prints and anything more than this, will attract customers to spend more on personal publishings. On the downside, consumers purchasing printers could go down if the latter picks up.
About the author:
Abhinav has been blogging about printing and related technologies on CreativeCloud for several years. He is also a project manager for a large technology company.
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