HP Colour Coded Ink Cartridges

This is a sequel article, following on from the one I wrote last month; Low Cost Cartridges by HP. There was a mention that HP would be introducing colour codes for ink cartridges. Since then, we have gained a little more information regarding the coding system to be adopted. This system is a superficial attractive marketing strategy that is intended to help users buy the ink they want based on the price of it. Hmmm…

HP have segregated all the ink cartridges in the market into three colours; blue, green and red. The standard cartridge (blue packaging) is cheaper and is intended for users who print on a weekly basis. It isn’t the quality of printing that has been compromised but the quantity. The value cartridge (green packaging) is for the bulk printers. The value cartridge is economical on a cost per page basis as the cartridge contains more ink and is available at a lower cost. HP claims that users can save up to 30%-45% and print three times more than a standard cartridge. The specialty cartridge (red packaging) is for users who need additional performance as the name suggests ; an example would be photographers. These cartridges are expensive as the quality of prints would be much superior than the other two cartridges.

This hype about colour coding is aimed at gaining market not just by the prices but by the colourful looks they offer. This strategy might work for a while until the customer realises that it is the same potion in a new bottle.

via Lets Go Digital