THE NEWS IN PRINT

Kodak’s strategy since its re-introduction into the inkjet printer market is the slashed prices of ink cartridges. There were several reviews and views that Kodak maybe underselling itself in a bid to capture the market. Kodak has set the battle back in its favour by funding tests to identify the cost per page value with 12 other printers. These tests were carried out by QualityLogic Inc, a professional testing corporation. The testing procedure for black/white and colour prints is in adherence with the ISO standards for measuring ink cartridges.

From QualityLogic’s ink yield data, Kodak developed an ink cost-per-page analysis, comparing cost of ink and printer photo paper for all printer models tested. The analysis confirmed that in every case, Kodak EasyShare AIO printers offer consumers more pages for every $5 of ink purchased. Savings are based on printing of documents and photos, using average ink costs of comparable consumer inkjet printers.

The truth is out; Kodak is cheap and best in the market today. HPs tactics of midget ink cartridges might backfire but with HP backers in every nook and corner, it is still a close race to come out on the top. The profit/loss results will be out at the end of present quarter which should give us a clear picture on the market leader.

This entry was posted on Friday, May 18th, 2007 at 4:16 pm and is filed under Ink Cartridges. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.