Kodak: Official Imaging Sponsor of Beijing Olympics

Kodak is the Official Imaging Sponsor of the Olympic Games 2008 to be held at Beijing between August 8th and 24th.

Kodak has lent technical support to create accreditation badges, provide onsite image-rich printing and publishing services, and support thousands of photojournalists capturing the action of the Olympic Games for news media worldwide.

The camera manufacturer is estimated to cater to the needs of more than 1,500 professional photographers and news agencies with traditional and digital media with around 6 million images.

Kodak has employed digital printing technology at an on-site location. NEXPRESS digital colour production press will be installed to produce all photographs including postcards, newsletters and poster-sized prints of key images.

Antonio M. Perez, Kodak Chairman and Chief Executive Officer said - “Dating back to the first modern Olympic Games in Athens in 1896, Kodak has been there to help capture and preserve the history, while also supporting the athletes. We’re proud to play that role again in Beijing.”