Kodak’s Starts New Campaign to Show-Off it’s Economical Prints
Kodak entered the market on the pretext of spitting out economical prints at the best possible quality, and truly this claim has kept the manufacturer in the already dominated market. The company has launched new campaign called Print and Prosper, which is aimed at demonstrating this cost effectiveness.
The Print and Prosper campaign is launched through its proprietary website which not only justifies the economies but also compares the print prices with other leading brands such as Epson, Lexmark, HP, Canon and Brother.
The website will be operational until the end of this year and will be restructured to run other Kodak campaigns. Does that mean Kodak will stop offering economical prints next year?
“Kodak has a huge range of all-in-one-printers which can perform several functions for far less cost than before,” she said. “Driving people back to the site is really important. The traditional ad channels talk about average savings but this campaign comes alive online where you can calculate your personal savings.”
This campaign is also launched on TV, newsprint and major portals such as MSN and Yahoo.
About the author:
Abhinav has been blogging about printing and related technologies on CreativeCloud for several years. He is also a project manager for a large technology company.
Share your thoughts, leave a comment!
(get your own gravatar)