Konica Minolta Aims High with its Digital Commercial Printers
Japan based Konica Minolta Holding Inc has set itself high standards by announcing that the company predicts that the sale of its digital commercial printers would rise by two-fold in the next three years.
Konica Minolta Executive Officer Atsushi Kodama states that the jump can be achieved with their increased line of products in this segment and the expertise they have gained over the years.
However, the market did not react favourably after the announcement with a dip in shares by 0.2%.
Their digital commercial printers make up 9% of their total sales.
Kodama further goes onto justify the prediction strengthened by the advanced printing capability and marketing fiercely in emerging economies such as China, India and South America.
Konica had entered into a joint venture with Oce NV, a dutch copier and printer through a joint development and mutual supply of their office equipment products. The company is currently leading the pack for the low-end portion of the global digital commercial printers in terms of numbers. This lead could quite easily translate into higher end machines provided the features and price match or out-price its competitors.
About the author:
Abhinav has been blogging about printing and related technologies on CreativeCloud for several years. He is also a project manager for a large technology company.
Share your thoughts, leave a comment!
(get your own gravatar)