Lexmark and Kodak in Economy Tussle
Playing the right cards at the right point of time is the secret behind successful marketing strategy. In these bad times of recession, everybody would be looking to hold on tightly to their pockets, and introducing products that pinches the least is the way to go forward.
Kodak has been toying around with their Print and Prosper campaign, which basically acts as a medium to communicate the cost efficiencies offered by Kodak over other manufacturers. We acknowledge that Kodak is the cheapest by far, in terms of cost of prints.
Lexmark has recently woken up from its hibernation mode to launch a campaign called Print Less Save More. The strata of the campaign is to sensitize consumers on ways to save money, time and the environment when using Lexmark printers. The website has some general useful tips that can help one save on prints.
Which? printer author, Lizzy Payne said – “Our tests have shown over recent years that Kodak printers are consistently cheaper to run than most other brands.
“While Lexmark models don’t stand out for being particularly efficient models, some of the information provided on the website can help bring the cost of printing down at home no matter what brand of printer you own – such as duplexing, or printing on both sides of the paper, and shrinking down pages so that more than one page of text can be printed on a single sheet of paper.”
About the author:
Abhinav has been blogging about printing and related technologies on CreativeCloud for several years. He is also a project manager for a large technology company.
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