New Gimmick from Samsung : Printer Leasing
Yes, Samsung Electronics Corporation is certainly thinking out of the box and is offering its business customers an option to lease printers rather than buy it. So, in essence, the business will always end up being a user rather than an owner. However, the concept adds value when we categorize printers as a fast changing technology and thereby a short shelf life and a quick obsolescence.
Samsung offers 0% financing scheme during the agreement period which ensures that businesses would pay the company on a regular basis at no extra cost towards EMIs. When the lease period comes to an end, companies have a choice to either upgrade to a newer printer, or extend the agreement, or to buy it outright subject to a small final fee.
Samsung argues that businesses don’t have to spend on infrastructure that has a depreciating value. More importantly, the liquid reserves can be utilized elsewhere than on a dead piece of machinery. It does make sense, but, it all depends on how long a business would like to retain a printer for. If the period is longer, it is better to buy it and vice versa.
This leasing scheme opened up in the UK earlier last week and the company tells us that it has plans to spread its wings across Europe. This offer is for a limited period, and ends next year in May.
About the author:
Abhinav has been blogging about printing and related technologies on CreativeCloud for several years. He is also a project manager for a large technology company.
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