HP Unveils Print 2.0

As the print content moves steadily from desktop documents to web based documents in the form of online articles and blogs, HP aims to capture the digital printing market by:

- Make it easier to print from websites, such as blogs and travel sites, and bring new printing capabilities to online properties;
- Extend the company’s digital content creation and publishing platforms – for example, Snapfish and Logoworks – across customer segments spanning from consumers to enterprises; and
- Deliver a digital printing platform that increases print speeds and lowers the cost of printing for high-volume commercial markets.

The content on the internet accounts to close to half the total printing done at homes. Yet, many of them are not printer friendly. While web based e-mails have the printer friendly features, blogs and travel sites have refrained from taking any action against printing all the unwanted graphics and advertisements. HP hopes to fix this lack of feature by working together with different companies to introduce printer friendly pages for all blogs and other websites.

“Today, we’re introducing a new era in printing. We’re redefining what it means to print and further accelerating the transformation from analog to digital printed pages,” said Vyomesh Joshi, executive vice president of the company’s Imaging and Printing Group. “In today’s world of ‘mashed media’ – words, pictures, video, songs – the question becomes ‘How will people publish this content?’ Print 2.0 is the answer. This vision centers on empowering our customers to create and consume their content, their way.”

This is great news for all people who print digital pages on a daily basis. With the cost of printing touching a new peak everyday, this move should be welcomed with both hands.

via HP News Release