Printers and PCs power HP’s second quarter

For the past few quarters, HP’s revenue was heading downward. They had to do something extraordinary to stay ahead of its competitors. Its printing, imaging and PC market picked up while the other sectors have either dipped or reported no major progress from the last quarter.

HP reported revenue of $26bn for the quarter, notching a 13 per cent year-over-year jump. Revenue increased 10 per cent year-over-year in constant currency. PCs, printers and x86 servers all did their part during the quarter with sales and profits elevating in all three areas.

HP has taken many customer-friendly measures in all sectors but PCs and Printing have tasted success. In the printing sector, HP took notable measures to reduce the prices of cartridges. Further, they have colour coded all their ink cartridges to help users identify the cartridges of their choice.

The imaging and printing unit enjoyed a 6 per cent revenue rise to $7.2bn and turned a $1.2bn profit.

via The Register

About the author:

Abhinav has been blogging about printing and related technologies on CreativeCloud for several years. He is also a project manager for a large technology company.

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