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Kodak is the Official Imaging Sponsor of the Olympic Games 2008 to be held at Beijing between August 8th and 24th. Kodak has lent technical support to create accreditation badges, provide onsite image-rich printing and publishing services, and support thousands of photojournalists capturing the action of the Olympic Games for news media worldwide. The camera manufacturer is estimated to cater ...
Kodak, the king of photography and the claimant of cheap prints has introduced a printer, Kodak ESP 5 aimed at families and homes. Kodak has a good record of Easyshare 5100 and 5300 being big hits in the SOHO market while ESP 3 which was released earlier this year, is gaining popularity with home users. ESP 5 with a unique concave ...
The king of instant photographs, Polaroid, has found an able and trustable partner in Zink. The tie up between the giants is bound on job nature rather than strategy. The outcome is Digital Mobile Photo Printer which is based on Zink’s inkless printing technology and Polaroid’s expertise in producing instant photographs. The aforesaid printer is capable of producing 2” X 3” ...
Kodak’s introduction into the printer market has thrown other printer manufacturers into tantrums. Kodak has climbed the ladder quite easily but a leader for years under the banner of HP has been a fierce competitor presently. Computer World’s national correspondent, Robert Mitchell has perhaps conducted the most detailed comparison between HP and Kodak printers for cost per page deduction. He pitted ...
Kodak’s strategy since its re-introduction into the inkjet printer market is the slashed prices of ink cartridges. There were several reviews and views that Kodak maybe underselling itself in a bid to capture the market. Kodak has set the battle back in its favour by funding tests to identify the cost per page value with 12 other printers. These tests ...
There was a time when the printer industry was a two horse race (maybe three) and everything about printers seemed boring and mundane. Enter Kodak as a rookie and things hot up a bit for all other competitors. Prices slashed, offers revamped but most importantly there’s a sense of competition hotting up. Every tech writer wants to throw in his ...
Every single company across the globe is aiming at reducing their costs in any way possible. In the current world of softcopies, there is an incredible amount of documents and other hardcopies that are adding up the total cost to the companies. Mail Communications (MAILCOM) conference, the biggest showcase of the printing world is planning on highlighting the ways to ...
Last month I had written about Kodak’s business strategy of cheap prints. Robin Raskin, a Yahoo! Tech advisor has reviewed the Kodak line of printers in terms of quality, efficiency and cost per print(cpp). Just to refresh your memory, here’s Kodak claim: £0.07 for a colour 4 X 6 photo which is 50% cheaper than other popular printers. The technology ...
Kodak has found a short path to printer business monopoly by slashing the prices of printer ink cartridges. Kodak 5100 cartridges are available for as low as £5 for black and £7.50 for colour cartridges while the printer itself costs just £75. Kodak, a photography giant is clearly trying to make inroads into the printer business by luring customers with ...