Views on Web-to-Print
Web-to-Print has been gaining momentum since the day internet became a household necessity. It’s a remote publishing option that allows users to order prints from digital copies online. Many W2P printers offer pre-designed templates that require the data to be populated. Some even allow users to change the design and upload their own design. Popularly sought prints online include business cards, stationery and brochures.
Head of HP’s Indigo division feels that W2P enables printers to get embedded in their customer’s processes.
Joint managing director of Buckingham ColourQuest (BCQ), Richard Knowles states that his business is not aimed at getting new clients; instead hold on to the existing ones, thus saving significant bundles of cash, not only in print requirements. He further went onto to say that the cost involved in setting up each client could be reduced and hence one can get more out of the existing client.
Managing director of W2P Peter Lancaster said – “if there’s one thing I want to get across, it’s don’t go into Web-to-print just to print business cards… it’s not about technology, it’s the business model.”
Jason Walker of the Everydayprint fame shared – “You have to look at what constitutes a benefit – it might be that it’s a more efficient way of buying.”
A webcast, Web-to-print: Success in practice, will be launched on Printweek tomorrow at 3PM. The webcast will provide give a reality angle to W2P and how best one could use it for his vantage.
About the author:
Abhinav has been blogging about printing and related technologies on CreativeCloud for several years. He is also a project manager for a large technology company.
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