Xerox Releases Phaser 8860 and 8860MFP in UK
Oct 3, 2007 New Products, News
Xerox and HP have been going at each for the past few days over the introduction of Phaser 8860 and Phaser 8860MFP printers enabled with solid ink technology. The war of words and accusations started wit Xerox formally dragging HP’s counterpart during 8860’s release in the US. While the war is far from over, Xerox is quietly going about introducing this cost saving printer worldwide. Earlier this week, Xerox debuted Phaser 8860 and Phaser 8860MFP at UK.
“Our customers told us that they need high-quality colour printing to support their business, but price was a barrier,” said Darren Cassidy, director and general manager, Office Group, Xerox UK.
“By focusing our research on solid ink, price is no longer a barrier – Xerox colour printing is now as inexpensive as black and white – and at a much lower total cost than comparable printers from other companies.”
“This is another example of Xerox transitioning the office to colour without any compromise on cost, performance, quality or reliability,” he added.
We have obtained the exact retail prices of these new printers. The Phaser 8860 is priced at £1,699 and the upgrade 8860MFP has a price tag of £2,919. These prices are more expensive than the ones in the US. Even the solid ink sticks have taken a beating with the pricing; they cost £144 and not £108 as projected earlier. Individual coloured inks cost £48 each.
via PC Retail Mag
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