The story of all product manufacturers has hit the printing major Xerox this time around. Xerox’s Q2 financial results are out and there are no surprises, at least from the industry perspective. Although, Xerox has expressed discomfort in the results obtained, that has brought down its overall profit for the year considerably.

Printing equipment, related accessories and supplies sales are down 30% from the previous quarter. Revenue has nosedived by 18%. Interestingly, shares have risen by 6.3%.

Commenting on the development, Shannon Cross from Cross Research commented – “Xerox results indicate that the enterprise market remains under pressure,”

“However, we believe the company is carefully managing costs and maintaining market share which should support results going forward.”

Company sources tell us that many consumers across Europe and India have postponed procuring new print products and companies have adopted policies to print less. This has hit Xerox as the company’s main cash flow is through printing supplies for its existing customers.

Some of the other printing majors like HP and Ricoh have faced similar music in their sales and revenues and hence, the dip in sales for Xerox does not change their position in the market.