Music concerts can bring fantastic memories of seeing your favourite artists from round the world with your friends and loved ones, these are the type of memories that people like to cherish.
With 30 million people in the UK attending gigs and music festivals in 2016, it’s clear that we are a nation that loves live music.
With the introduction of e-tickets it is becoming increasingly difficult for music fans to hold on to their ticket stubs to keep as a valuable memento for years to come.
Now Happy Mondays frontman Shaun Ryder is backing #SaveMyStub in a bid to encourage venues to keep issuing paper tickets – and to allow fans to keep them as memorabilia once scanned.
He said: “Most music fans like memorabilia – it’s good to be able to keep your ticket as a reminder of a great night out when you’ve been to see your favourite bands”
We were curious to find out just how many music fans still hold onto their tickets and which venues around the UK are denying fans the chance to take home a piece of their experience.
To conduct our research we surveyed 2,000 UK adults who attend music events regularly.
Our research revealed that one in two people in the UK who attend music events keep their tickets as memorabilia. With the average fan collecting 11 tickets in their lifetime.
Music fans also collect on average six band t-shirts and and five band posters, meaning that they are potentially sat on £150 of memorabilia.
With music memorabilia now fetching top prices on sites such as Defunkd, Etsy and at auction, the market for vintage and collectable possessions has never been higher as certain items are now seen as investment pieces on a par with classic art.
Paper tickets still seem to be the most popular form of tickets amongst fans with 73% preferring printable e-tickets, and 56% preferring hard copy paper tickets to mobile tickets (28%).
He’s not twisting your melon! Shaun Ryder explains that “music memorabilia is close to the hearts of all music fans. If you haven’t got the ticket you haven’t been to the gig. I know loads of stuff has gone digital now but let’s not take the fun out of going to concerts”.
He believes that “It’s a shame venues aren’t allowing people to keep tickets. I’m sure there are loads of Happy Monday keepsakes in people’s scrapbooks – and Black Grape come to that”.
Shaun goes onto to say that “It’s nostalgic isn’t it? It lets people show their kids and grandkids how cool they used to be. They mean so much to people – especially if they are marking a certain event in their lives” and urges “venues and promoters to give concert goers their ticket stubs back. Let people keep the memory of music alive!”
When we asked fans why they hold on to these momentos the more than two thirds said the main reason was that they are great memorabilia.
The most popular answers were:
On average, music fans hold onto their memorabilia for at least 11 years, storing them in some very creative places, including:
While it is obvious that printed tickets are still seen as valuable memorabilia to UK music fans, music venues are now making it harder than ever for fans to keep hold of their tickets.
One in three fans revealed that they have been to a music event and not had their ticket returned to them.
The top 10 worst venues at returning tickets are:
When we asked them about their favorite ticket they have collected over the years, the most popular answer was Oasis, with 20% of people saying they had hung onto tickets from their trips to see the iconic Mancunian brothers.
Other popular answers included Pink Floyd, Take That, Prince, Guns N Roses, Rolling Stones and Coldplay.
Of artists still touring today, Garth Brooks (148 million albums sold), Elton John (78 million albums sold) and Billy Joel (82.5million albums sold) are in the all-time most popular list, giving their memorabilia particular long-term appeal.
It’s not just tickets to music events that the UK public like to keep to remember their experience. The research also discovered that people like to hold onto their tickets from trips to the theatre, sports matches and comedy shows, with the most popular being: