The Cultural Subversion of Barcode Art

Barcode Art

Invented by Bernard Silver in 1948, the barcode went on to become one of the greatest success stories of the late 20th century, adorning most commercially available products around the world. Its omnipresence in modern society makes the barcode particularly appealing to artists, many of whom have featured it in their works.

As well as the power of the barcode as a symbol of commercialism and consumerism, artists are attracted to the bicolour simplicity of the barcode design. While arguably attractive in its own right, the barcode cries out for artistic modification and numerous artists, from Scott Blake to the ubiquitous Banksy, have interpreted it in unique and highly original ways. It has also become a powerful anti-capitalist motif in both tattoo and graffiti art.

1. Barcode Art on the Streets


Banksy isn’t the only street artist incorporating the barcode into his work (not by a long chalk!) Simple to paint and with strong anti-capitalist connotations, the barcode has proved a popular motif for many. Stencilled barcodes can be seen throughout most of the world’s major cities.

Headache


Headache
Image: trepelu

Barcode Escape


Barcode Escape
Image: insert_user_name

Space Invaders


Space Invaders
Image: shoehorn99

Fitzroy


Fitzroy
Image: sensesmaybenumbed

Aware Resa


Aware Resa
Image: indecliner

Barcode Wall


Barcode Wall
Image: Fifi LePew

Barcoded Playground


Barcode Wall
Image: meophamman

2. The Barcode Building of St. Petersburg


This wacky barcode fronted building, in St. Petersburg, Russia, was designed by architects Vitruvius and Sons. As the design suggests, inside you’ll find thousands of products for sale in various shops. Disappointingly, however, the enormous barcode is invalid and says nothing when scanned.

Barcode Building
Images: Best Top Design

Barcode Building
Image: English Russia



Images: Best Top Design

3. Art. Lebedev's Striking Barcode Posters


Russian design company Art. Lebedev uses a barcode as their company logo. As well as designing graphics and websites, they also come up with fantastic posters, subtly incorporating a barcode into each one.

New Picassos


New Picasso
Image: Art. Lebedev

New Berries


New Berries
Image: Art. Lebedev

New Melodies


New Melodies
Image: Art. Lebedev

New Sides


New Sides
Image: Art. Lebedev

New Eyelashes


New Eyelashes
Image: Art. Lebedev

4. Scott Blake's Pioneering Barcode Art


Scott Blake is the world’s foremost barcode artist. While many more renowned artists have featured barcodes in their work, none have concentrated solely on them to the same extent. Born in Florida in 1976, his work has been featured in the New York Times and in many exhibitions throughout the United States.

I Am What I Eat


I Am What I Eat
Image: Scott Blake

Barcode Oprah


Oprah
Image: Scott Blake

Barcode Graffiti


Barcode Graffiti
Image: Scott Blake

Summer’s Break Up


Summers Break Up
Image: Scott Blake

5. The Product Barcode Art of D-Barcode


Japanese firm D-Barcode has redesigned hundreds of barcodes for use on products in their native country. Through their creative approach to design, they have come up with barcodes resembling everything, from aprons to skyscrapers and castles. The best thing about these barcodes is that they actually work!

Japanese Barcode Art
Image: Avi Abrams


Image: Avi Abrams

Japanese Barcode Art
Image: Avi Abrams

6. Banksy's Barcoded Street Art


For those who don’t know, Banksy is the world’s most famous and sought after street artist, his works selling for millions of pounds. Almost all of his work is satirical, poking fun at politics, capitalism and consumerism, hence the barcode, which is a recurring symbol in his stencil paintings.

Barcode Leopard


Barcode Leopard
Image: Jeremy Lay

Barcode Shark 1


Barcode Shark
Image: Bristol Graffiti

Britney and Madonna Kiss


Britney and Madonna Kiss
Image: unknown

7. Barcode Art in Advertising


The power of the barcode as a symbol of consumption is such that it features regularly in advertisements. Some of the most interesting can be seen below.

Shopping in Curtiba


Shopping in Curitiba
Image: Coloribus

Leagas Delaney London: Barcode


Leagas Delaney
Image: Coloribus

Globus


Globus
Image: Coloribus

Carrefour


Carrefour
Image: Ads of the World

Coca Cola


Coca Cola
Image: Coloribus

Google's Barcoded Logo


Google Barcoded Logo
Image: Google

8. The Freaking News Competition


Freaking News held a Photoshop competition to see who could create the most accomplished piece of barcode art. Some of the entries were incredible, as you can see from the selection here.

Young Productions Clone


Young Productions Clone
Image: Lesmack

Butterfly


Butterfly
Image: Ninha

Baby Barcode


Baby Barcode
Image: Liltim

Waterfall


Waterfall
Image: Graham

9. Tattooed Barcode Art


The barcode became one of the most popular tattoos of the nineties, and although it’s popularity has waned somewhat in recent years, it remains a dominant anti-capitalist motif in tattoo art. If you want a barcode tattoo, but are not quite ready to permanently disfigure your skin, buy some barcode tattoo transfers from Barcode Art.

Tokkou


Tokkou
Image: tinywookie042

Skull Tattoo


Skull Tattoo
Image: Jaume d'Urgell

Super Fan


Super Fan
Image: archiemcphee